Irish companies lagging behind rest of world on digital
Irish firms lag behind the world’s top performing companies in many key digital behaviours, according to PricewaterhouseCoopers (PwC) annual Digital IQ survey.
The study of more than 2,000 executives across 51 countries examines how well companies understand the value of technology and use it in their business. Now in its seventh year, the survey included Ireland for the first time.
PwC identified 10 critical behaviours that translate directly to strong revenue growth and profit margin.
Ireland’s overall Digital IQ score of 75.8 was slightly behind the global average of 77.2.
The survey found Irish companies are “more cautious” than global companies when it comes to investing in digital. For example, just one in 10 companies in Ireland are spending more than 15 per cent of revenues on digital.
Globally one in three companies are spending more than 15 per cent of revenues on digital. Two thirds (68 per cent) of this spend is in non IT areas, such as marketing, sales, customer service and operations.
The survey also found that 42 per cent of Irish companies have a dedicated team for digital innovation compared to 65 per cent globally. Just over half (56 per cent) of Irish respondents said their organisation’s culture embraces rapid change and disruption compared to 68 per cent globally.
